No alcoholic spirit is more American than whiskey. It is a well known spirit that is inexpensive to produce, with much of the value provided from the aging process. Whiskey is made primarily from fermented and distilled grains. When people think of American whiskey, they typically think of corn-based products like bourbon. Historically, whiskey was made out of whatever grain people could grow locally, not what was the cheapest to grow on a factory farm. Arcana will make whiskey with rye and other local grains because it will allow for a more dynamic and interesting flavor profile. We will age whiskey not just in the traditional white oak, but also utilize cherry and apple wood.
Like good bread or good beer, a good whiskey should taste like the ingredients. Arcana will fully express the flavor and complexity of the wood. Arcana is excited to use grain, yeast, and smoked wood to make a product that has a depth of flavor that is more expressive than any other whiskey on the market.
Brandy is fermented and distilled fruit juice that will be distilled by Arcana as a showcase of the craft and art of distilling. Brandy is key to Arcana’s early game, and solves the need to generate revenue early in the business.
The founders of Arcana first learned about brandy on a visit to France, where it is regionally known as calvados. It is commonly known as half of the working man’s breakfast, (the other half being an espresso) and is aged in oak to take some of the bite off and also balance out some of the acidity of the apples.
Applejack is the American version of apple brandy, and was one of colonial America’s most popular drinks. Historically, any region that had a large amount of apple production had applejack. While applejack is similar to the French calvados, it generally is less refined and has a more rugged and sharp flavor brought upon by the tart apples.
As the popularity of locally produced fruits and hard ciders increases, many apple orchards that have been abandoned over the last 100 years are being revitalized. The old orchards are being renovated for modern production, and new orchards are being planted as local farmers are starting to move away from conventional corn and soy crops. The trend towards more diverse and traditional crops will help Arcana create a unique product.